Michael Soltis

Contemporary Artist

Vancouver, BC

Website: www.soltisart.com
Twitter: @michaelsoltis
Facebook: facebook.com/michaelsoltisart

Typography is used to visually communicate a thought or idea. We essentially “encode” our messages with a string of letters and numbers by arranging them into a specific, predetermined order so that others are able to “decode” the meaning we are putting forth. Those receiving the message are expected to understand what we mean and if they do, then we’ve communicated with success. In my Typography Series I arrange letters and numbers in a non- traditional way and use color and design principles to build the composition. The goal is not only to express the beauty inherent in the type itself, but to engage the logical side of the brain, which desperately wants to decode the message, as well as the creative side, which desires to find its own unique experience.